Projects
OhmniLabs
At OhmniLabs, a Silicon Valley robotics company with innovative solutions for the healthcare industry, I played a pivotal role in driving strategic growth and market presence. I spearheaded the go-to-market strategy, leading the planning and execution of campaigns that positioned OhmniLabs at the forefront of the industry. My team took pride in handling all aspects of marketing internally, from SEO strategies that earned top search engine rankings to managing content creation, social media, and PR activities.
Additionally, I worked directly with customers to develop powerful testimonials and thought leadership content, creating strong brand advocacy.
My ability to translate complex solutions into compelling stories helped solidify OhmniLabs' reputation as a leader in healthcare robotics.
retrain.ai
I joined retrain.ai at the early stages of operation hence had the privilege to create most of the collaterals and branding materials. In addition, as a Pardot Marketing Automation expert, I set up the infrastructure for lead and demand generation channels and wrote the content for email marketing and cold calls scripts.
Being the only marketing person on the team, I single-handedly produced a big in-person event in Vegas, working on booth design, collaterals, demos, pre-scheduled meetings, writing and publishing a press release, and even designing and ordering the swags.
In the picture - a glimpse of retrain's booth appearance.
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U-tron Automated Parking Solutions
The fully automated parking solution is a new concept for many architects and real-estate developers. Even though the benefits are clear, it is not easy to explain. To establish the brand presence and build credibility among stakeholders we chose to do a strong PR activity.
The campaign was a huge success and at the pick - The New York Times wrote a full story and published it as the opening article of their Sunday edition. Later on, other big media outlets such as The Boston Globe, Houston Chron, Digital Trend, and many others followed up and wrote their own stories about U-tron's solutions.
McCann-Erickson - Digital Time
Digital Time was an advertising agency in Tel Aviv, Israel, focused on small-to-medium businesses. I developed, localized, and executed campaigns for clients, delivering McCann's methodologies, for businesses not part of McCann's portfolio.
We built a clear value proposition and executed go-to-market strategies using digital channels as well as TV, radio, and print.
SAP Israel was one of the agency's client, recruited by me.
We created a lead generation B-toB campaign for their SuccessFactors tool.
In the picture: the campaign's landing page (in Hebrew).
